Anna Lawton

Managing Partner & Co-founder

Applied Qualitative Research

📍 Durham, USA (UTC+5:30)
English

Area of Expertise

International Development, Voice of Customer, Reproductive Health, UX(R)esearch, HCD, Service delivery and product design, Ethnography.

About Anna

Experienced business ethnographer with extensive international experience, and skilled in innovative human-design and research.

"I feel confident in helping a potential mentee with..."

Navigating the transition to applied research; understanding 'work' in both the private / corporate sector as well as NGO / nonprofit sector; client personas; differentiating themselves in a saturated consultant environment; and imposter syndrome (among other things!)