Area of Expertise

UX research methodologies, qualitative and quantitative data analysis, insight generation. Design thinking, consumer profiling, ethnographic observation, and strategy development.

About Maria

Applied researcher passionate about understanding people's needs, feelings, and behaviors to create more human-centered products and services through thoughtful insights and strategies.

"I feel confident in helping a potential mentee with..."

I feel confident in helping a mentee new to UX research by introducing core principles, teaching basic methodologies, and guiding them through data analysis and insight generation.