Patricia (Patti) Sunderland
Founder & Principal
Ethnographic Anthropological Research
📍 New York City, US (UTC-4) and Addis Ababa, Ethiopia (UTC+3)
English, German, French
Area of Expertise
Consumer and design research; branding and communications; semiotics
About Patti
A consultant for 30+ yrs, Patti's work has provided the strategic insight for the successful launch of new brands and products for clients ranging from Unilever to YouTube to Feeding America.
"I feel confident in helping a potential mentee with..."
thinking through options, considering alternatives.